The Hyundai/Genesis Invitational tapped into 50 well-established charity golf tournaments each summer to build a broader awareness of the Hyundai premium lineup and connect with current and prospective owners. At each tournament, Hyundai gave the winning team an all-expense paid trip to the Hyundai Invitational National Final to compete for a chance to win a Pro-Am Spot at the Hyundai Tournament of Champions PGA TOUR event in Kapalua, HI.
Negotiation.
Oversaw contract negotiations for over 200 tournaments from 2014 - 2017. Sponsorships included professional athletes to multi-tournament charity deals.
Program Development.
Oversaw the development of creative, production, staffing, shipping logistics, and collateral.
Hospitality.
Hosted an all-expense paid golf tournament for 100 participants in Las Vegas and Tampa, FL. Program included parties, gifting suites, celebrity meet & greets, and of course golf.
