“Be the ball, Danny.”
From a young age, I’ve had a passion for the game of golf. While that passion may not translate to my handicap, I’ve been able to bring it to work on golf projects at the PGA TOUR and Recreational levels.
I helped launch the Hyundai Invitational, a nationwide summer golf series spanning 50 amateur tournaments, which surpassed 1.5MM impressions annually. At the PGA TOUR level, I’ve worked on Hyundai’s Title Sponsorship of the Genesis Invitational as well as other Official-Vehicle Sponsorships.
Hyundai Invitational Golf Series
Genesis Performance Lab
Partnering with Trackman Golf, TaylorMade, and Golf Digest developed an onsite consumer engagement that has been deployed at various PGA TOUR Tournaments.
The original version consisted of an A/B ball comparison between the Titleist Pro-V1 and the TaylorMade TP5.